Fast Food and Traditional Filipino Way Essay

Statement of the ProblemBoth Franchise adjure more(prenominal) or less give the same harvest. McDonalds Philippines, an American fast food community they offer burgers, spaghetti, fries and fried chicken. they also have deserts Mcflurry, sundae, vanilla applesauce cream on a cone, apple pie, and coke float. Jollibee deserts be mango pie, sundae, vanilla cone twirl, chocolate krunch ice cream, and coke float. nigh the same as McDonalds.Causes of the ProblemSWOT ANALYSIS of JollibeeStrengths Jollibee has grown exponentially on all aspects on operation. Superior menu line-up.-Creative market placeing programs. in force(p) manufacturing and logistics facilities. It is a stronghold of heritage and monument of Philippine victory.Weakness The cosmea of other competitors.-still needs expansion to widen its salesOpportunities Employees received protracted training so that they could learn the corporate values of integrity and humility.Threats-The arguing between Jollibee and McD onald.-Jollibee was reported to have been using earthworms in its beef patties for some(prenominal) years to get customers addicted to certain so-called chemical elements in earthworms.Alternative Courses of ActionI think Jollibee should offer dish which is usual in the Philippines so that they could have a different perspective from the hind end customers. This is evident as they are constantly adding its product range on top of their already popular favorite menu, in auberge to pass on its topical anaesthetic customers to experience the traditional Filipino way of having topical anesthetic flavored essay in a comfortable setting.The main draw for customers into Jollibees restaurants is the draw for local styled food offered to Filipinos preferences. This is evident as they are constantly adding its product range on top of their already popular favorites menu, in order to allow its local customers to experience the traditional Filipino way of having local flavored taste in a comfortable setting.Advantages and DisadvantagesAdvantages-continue to improve services to have an edge to the competitors-the company originated in the Philippines Compared to McDonalds-it is more known to Filipinos-affordableDisadvantages-the target market is mostly kids only-some foods were made from unhealthy ingredient like monosodium glutamateRecommendationJollibee should involve itself as being closer to Filipino families as compared to its competitors. There is already widespread awareness locally that Jollibee is a local Filipino establishment, which in turn appealed to the mass population whom felt more comfortable in a familiar setting. Tailoring its menu towards the Filipino taste, it positioned itself as the favourite destination for family outings as compared to its similar competitors.Conclusion found on the information, therefore I conclude that Jollibee will make the company survive for a long period of time without being stop by its competitors if they will mak e their business closer to the hearts of the Filipino.