Marketing case study Essay Example | Topics and Well Written Essays - 1750 words

marketing good example study - Essay ExampleThe report will besides touch upon the associations use of digital marketing and will discuss in detail the marketing mix of the company. 2.0 Environmental Factors wiz of the most effective manners of discovering the environmental factors that impact a telephone line is to run a pesterer analysis for the company. The PEST analysis details four important external factors that impact a business (Jobber, 2009). These include the political, economical, social and technical factors (Kotler, Kotler on Marketing How to Create, Win, and Dominate Markets , 1999). Analysing these factors provide a chance to procure a clear idea of the confused external factors impacting the strategies and marketing of the business. 2.1 Burberrys PEST In toll of the political factors, it is seen that Burberry is faced with issues in monetary value of the over every(prenominal) competition and as well as in terms of the various industry specific rules and r egulations as well as the inter country attitudes and relationships. The competitive regulations that the company faces is also high. Considering the economical factors, it is clear that the company is a luxury brand for large number across the world. With the high levels of nook being faced by economies across the world, it is clear that the companys marketing attempts are also impacted. Firstly, the companys products like a Burberry Prorsum cropped leather aviator jacket costs anywhere amid GBP 800 to GBP 2000. It is evident that the company is more than of luxury fashion. With the recession being faced in the current times, the company has clearly recorded a number of losses in various countries. This clearly has a major(ip) impact on the amount that the company can invest into the marketing efforts in the markets (Kotler P. , Keller, Koshy, & Jha, 2009). In terms of the social factors, it is evident that the prices have had a major impact on the overall spending of the cust omers on the designer clothing. It is clear that the company has made a major impact on several people and the customer loyalty leads people to save money and sacrifice on holidays to buy the designer clothing. This clearly provides the company with a strong chance to spend on their marketing efforts to target these customers in particular(prenominal) (Jobber, 2009). Finally, the technological factors have had a major role in the overall success of the companys marketing efforts. With the newer technology and better tools for marketing the company has been able to effectively utilise these tools and to target the markets more effectively. On the whole the companys marketing is affected greatly by the economical, social and technological factors to a great extent. It is clear that the company clearly has a strong marketing strategy before long which takes into account all of these factors. 3.0 Market Segmentation Market segmentation is a crucial part of all marketing strategies and to a great extent impacts the overall business to a great extent (Evans, Foxall, & Jamal, 2009). Market segmentation allows the company to group customers into different groups with similar needs and also groups to determine how to serve apiece group (Jobber, 2009). Here the main aim is to identify the needs of the customers and to effectively