Wlat Disney- Strategic Management Term Paper Example | Topics and Well Written Essays - 1500 words

Wlat Disney- Strategic Management - Term Paper precedentThe founder of the attach to, Walt Disney soon realised that relying on the studio alone will be risky therefrom after understanding the changing customer requirements he get ined the movie making business. These movies were great happen upons among children as salubrious as adults. Soon the company entered the business of theme parks where the visitors are entitled to avail pastime for 24*7 hours. This was a unique idea because here the visitors get an opportunity to come in direct contact with the cartoon characters. They can find the cartoons to be moving, dancing and plying with them. These parks were great hit among the children and even their parents utilise to take active participation in it.Both the above mentioned businesses are event of horizontal diversification of the main theme of Disney, i.e. cartoon characters. Another major move of the company was to enter the retail business where the children were the intent customer of the company. Products like books and magazines were sold which were manufactured in Disney press. Some particular(prenominal) toys were also designed for the visitors.The company entered horizontal diversification to gain synergy. Almost all the businesses were targeted towards a plebeian customer base, i.e. children. The expertise of the company helped to create innovative and attractive cartoon characters which were used in or so all the business units. For example, the movies were used to make a cartoon characters familiar to the target audience. Later on, these characters were used to attract customers to visit the theme parks. Finally, popularity of the cartoon characters was used to sell different toys and books published by Disney press. The company also developed vertical integration with internet and TV for further expansion of business and growing of the market image.Apart from synergy, there were certain other factors that assisted the company to s ucceed in the target marks.