Nike advertisement Essay Example | Topics and Well Written Essays - 1000 words

Nike advertisement - Essay ExampleThe advert persuades the witnesss to buy the Mercurial vapors and its set is an audience of soccer shammers. The music that is set to a slow beat and the calm blue emphasize of the advert gives a viewer a peaceful state when watching the advert. The provide are great in the entire advert since they are bright orange in color. The outstanding color of the cleats is meant to excite the viewer. People will exigency to buy the cleats so that they can impress some other with a powerful shot. The producer of the advert highly uses ethos successfully through use of the best player to show his weapon of choice, the Nike boots. Ethos means being able to convince through the character of the author. It is obvious that mass believe those they delight in more than anybody else. Use of somebody who is likeable and worth a lot of respect is a positive move for any advertisement. Christian Ronaldo is a product of effectiveness of the cleats. A viewer who sees his success in the field and links it to the boots will definitely purchase a pair. Individuals will want to purchase the cleats to emulate his skill. The unrealistic expectation makes individuals think that if they purchase cleats they can be able to play the same way as Christian Ronaldo plays. The use of the fastest car to comparing with the best player makes the viewer get interested in finding out more rough the advertisement.The author also makes an appeal to pathos in the advertisement. Pathos involves persuading the reader by appealing to their emotions.